For Your Storefront

    You don't really need a web developer anymore.

    The Website Optimization Agent surfaces what's costing you traffic and conversion. Claude makes the Shopify changes — theme, Liquid, SEO, speed — every one staged and gated for your review before it touches the live store.

    On Belay
    Product screenshot

    LIVE DEMO

    See what a session looks like.

    Claude

    Context loaded: Website · Clive Coffee. Shopify theme + Liquid, Google Search Console, Ahrefs, DataForSEO, GA4, and the connected GitHub theme repo loaded. WOA is running continuous site-health audits. Write access to the live theme is gated by approval.

    You

    Our product pages load slow and our meta descriptions are thin — can you fix it?

    Claude

    WOA confirms both: LCP on product templates is 4.1s (hero image isn't lazy-deferred below the fold and a render-blocking app script loads in <head>), and 38% of product pages have meta descriptions under 80 characters. Proposed changes: (1) move the non-critical app script to defer and add width/height + fetchpriority to the product hero in product.liquid; (2) generate brand-voice meta descriptions for the 412 thin pages, written from each product's real attributes. I've staged both as a diff against the theme — nothing is live. Review and approve and I'll ship it.

    Every site change waits on someone else.

    The fixes are obvious. The bottleneck is access.

    The web-dev backlog blocks every change.

    A thin meta description, a slow template, a broken redirect — small fixes that should take minutes sit in a developer queue for weeks. The work isn't hard. Getting it scheduled is.

    SEO and site issues sit unfixed for months.

    Search Console flags the problems. Ahrefs confirms them. Then they wait — because nobody on the team can safely touch the theme, and the agency's next sprint is full.

    You're paying for changes Claude can do.

    A developer or agency retainer for edits that are well within reach — Liquid tweaks, meta fixes, speed improvements. You're renting capacity you no longer need.

    CAPABILITIES

    WOA finds it. Claude ships it. You approve it.

    Diagnosis and implementation in one loop — gated before anything goes live.

    WOA recommendations, evidence-led

    The Website Optimization Agent runs continuous SEO and site-health audits and surfaces what's actually costing you traffic and conversion — every recommendation backed by the data behind it, not a guess.

    On Belay — Website Optimization Agent recommendations
    Product screenshot

    Shopify theme and Liquid edits through Claude

    Template changes, section tweaks, schema settings, layout fixes — made directly in your theme by Claude, the way a developer would, without the queue.

    SEO meta and structured-data fixes

    Generate brand-voice title tags and meta descriptions from real product data, add missing product and FAQ structured data, and close the gaps Search Console keeps flagging.

    Performance and Core Web Vitals improvements

    Defer render-blocking scripts, right-size and lazy-load imagery, trim unused theme weight — the LCP, CLS, and INP work that moves your store up the rankings.

    Everything staged and diffable first

    Every change is prepared as a reviewable diff against your theme. You see exactly what's changing, line by line, before a single edit touches the live store.

    Prompts that actually work.

    Because the context is already there.

    "Run WOA against our top 50 traffic pages. Rank the issues by estimated impact on conversion and organic traffic."

    Search Console readGA4 read

    "Our product template LCP is over 4s. Diagnose the cause and stage a Liquid + theme fix as a diff for approval."

    Shopify read+write (gated)Approval gated

    "Find every product page with a thin or missing meta description. Draft brand-voice meta from product data and stage the change."

    Shopify readBrand voiceApproval gated

    "Add Product and FAQ structured data to our collection templates. Show me the diff before anything ships."

    Shopify read+write (gated)Approval gated

    Connected integrations

    Shopify logoShopify read+write (gated)Google Search Console logoGoogle Search Console readAhrefs readDataForSEO readGoogle Analytics logoGoogle Analytics readGitHub read+write (gated)

    Move fast on your store. Without breaking it.

    Developer-grade access, with a human gate on every publish.

    Non-negotiable

    Nothing ships to the live theme without approval

    Every theme, Liquid, SEO, and performance change lands as a staged diff. It goes live only when you review it and approve — never automatically.

    Every change is reversible and diffable

    Changes are committed against the connected theme repo, so you can see exactly what changed and roll any of it back cleanly.

    Staged before production, scoped access

    Edits are prepared off the live store and scoped to the theme and SEO surfaces — orders, customers, and payments stay out of reach.

    Ship site changes without waiting on a dev.

    WOA finds the issues. Claude makes the Shopify changes. You approve before anything goes live.