fieldsets

    Pre-Packaged
    AI Capability.

    Fieldsets are vertical AI workflows that run on top of On Belay's governance layer. Think of them as AI products your company can turn on. Each one is pre-built, brand-configurable, and gated by human approval before anything goes live.

    Advertising Analyst

    Account-level first-order ROAS, new-customer CAC, and the top moves to make.

    How hard your ad spend works to win new customers — account-level first-order ROAS, new-customer CAC, and a per-platform breakdown, plus the top moves to make and the path to implement each one.

    • Account-level first-order ROAS — how hard spend works to win new customers
    • New-customer CAC and blended ROAS, tracked over time
    • Per-platform breakdown (Google, Meta) with trend deltas
    • The top moves to make, each with a path to implement
    • Refreshed from Shopify and your ad platforms
    — Advertising
    Advertising Analyst screenshot

    Product Optimizer

    AI-powered product FAQs, SEO meta, and product descriptions for your Shopify store.

    Generate content, review it, and publish with one click. Pulls directly from your Shopify catalog, writes to your brand voice, and queues everything for human approval before anything touches your store.

    • Connects to Shopify via On Belay's integration layer — no credentials to manage
    • Generates descriptions, FAQs, meta titles, and meta descriptions per product
    • Editable prompts per org — tune the voice, emphasis, and style
    • Auto-runs daily on new and updated products
    • Writeback to Shopify only after human approval
    On Belay — Product Optimizer
    Product Optimizer screenshot

    AI Visibility Engine

    AI-researched blog posts, FAQs, and SEO meta generated from your real content gaps.

    Daily LLM visibility tracking included. The engine watches how your brand surfaces in AI-first search, then generates the content needed to close the gaps — queued for human review before publish.

    • Daily LLM visibility tracking across the major AI search surfaces
    • Content generated from your real, observed content gaps
    • Four formats: blog posts, FAQs, quick takes, SEO meta
    • Version history on every prompt so you can roll back bad tweaks
    • Human review and approval before anything publishes
    — AI Visibility Engine
    AI Visibility Engine screenshot

    Website Optimization Agent

    See exactly which pages are bleeding revenue — and get a ranked action plan to fix them.

    Every Monday, the Website Optimization Agent analyzes your site performance against your store data and produces a prioritized list of fixes ranked by revenue impact.

    • Weekly ranked action plan delivered every Monday
    • Pages prioritized by estimated revenue impact
    • Combines Shopify, GA4, and on-page signals
    • Specific, shippable recommendations — not generic best practices
    • Track fixes shipped vs. revenue recovered over time
    — Website Optimization Agent
    Website Optimization Agent screenshot

    Competitive Intelligence

    Track competitor inventory, velocity, and pricing on the SKUs you both sell.

    A daily head-to-head dashboard comparing your sales against competitor velocity. Know when they're out of stock, when they're discounting, and where your catalog overlaps.

    • Daily tracking of competitor inventory and pricing on overlapping SKUs
    • Head-to-head velocity comparison vs. your own sales
    • Stockout and discount alerts on competitor catalogs
    • Configurable competitor set per org
    • Historical trend view on every tracked SKU
    — Competitive Intelligence
    Competitive Intelligence screenshot

    Customer Analytics

    Weekly cohort, retention, and LTV dashboards built from your Shopify and GA4 data.

    Trust your customer numbers like you trust your MRR — refreshed every Monday. Cohorts, retention curves, and LTV that actually match your accounting.

    • Weekly cohort, retention, and LTV refresh
    • Built directly from your Shopify and GA4 data
    • Reconciled numbers you can trust at the board level
    • Segment by acquisition channel, product, or campaign
    • Delivered every Monday morning
    — Customer Analytics
    Customer Analytics screenshot

    // how fieldsets work

    Built on the governance layer.

    Inherits your org

    Every fieldset automatically uses your org's integrations, permissions, and audit trail.

    Human gates built in

    Writing instructions are editable per org. Nothing ships to production without a person signing off.

    Included in every plan

    Every fieldset is included in your plan. Generate and publish as much as you need — no usage charges.

    Turn on AI that actually works.

    Every fieldset is pre-built, brand-configurable, and gated by human approval.

    // every fieldset included · no usage charges