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ChatGPT stopped browsing the web. Now it asks your website directly.
On 8 August ChatGPT changed how it searches: site-scoped queries went from a rounding error to a large share of its internal searches. Reddit's citation share fell 86% as a side effect. What it rewards is the crawlable product data on your own domain — the first lever in this field a merchant fully controls.
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Used, or cited: how brands actually show up in AI search
AI assistants read far more than they credit. Half of what ChatGPT retrieves never becomes a citation — and the half that vanishes is where most brands are being discussed. The mechanism, and how to tell which part of it is failing you.
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Measure it on your own store
On Belay probes five AI engines every week, keeps retrieval and citation apart instead of blending them into one score, and turns the result into a ranked plan. Included in every plan — not a per-seat add-on.
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